Finding my niche
So the ball has been passed and I’ve completed (for the most part, anyway) my identity change. I’m please to introduce:
It’s been a whirlwind of a journey over the past month – almost like starting all over again! I had to get a new DBA and re-design my logo. That, however, wasn’t nearly as frustrating or time-consuming as it was to set up a new Facebook page. Facebook won’t let you “change your name”. Nuh uh. No way. I had to set up a brand new page and ask Freshly Cut Card fans to hop on over. 38 out of 131 joined in. Only Twitter – beloved Twitter – made it easy on me. Changing your handle is as simple as updating your profile. Twitter, I love you. I do.
Excuse me while I catch my breath. Inhale. Exhale. Okay.
While all of this was going on, I tumbled this thought around in my head: “What’s my niche? My target market? Who is, exactly, my ideal client?” Just as my business has evolved rather on it’s own, the answer presented itself in much the same way.
There are many talented marketing and design firms in Austin. (In fact, I use one of them to service all of my print materials for my clients.) These firms have employees, rent a store front, and offer full blown marketing services – from logo design to print marketing to web sites to social media support/design to search engine optimization. Phew! That’s a lot of services under one roof. And a lot of overhead.
But I understand that many small businesses already have a marketing plan under way. They simply need a tri-fold designed to leave behind with potential clients. Or, perhaps, they need a new logo or never really had a logo. One particular client is in multi-level marketing sales. In her case, she knows exactly where she’s going in her business, but she needed print marketing materials to help her get there. That’s where I come in.
I own the latest software (I’m cutting edge). I office from home (no extra overhead). I read graphic design web sites & books and do tutorials for fun (I’m passionate & love fresh ideas.) And I have no employees (there’s that no extra overhead again). This allows me to set a reasonable price for my services that still makes me credible (logo design isn’t $25) while keeping costs at a price point that small businesses can afford (I won’t empty their wallets for a tri-fold).
I’m happy with this niche. Austin is just brimming with lively entrepreneurs who offer amazing services, and I enjoy meeting them and using them! I’ve met some of my closest friends through networking, and I’m so crazy excited as I move forward! Cheers!